![]() In the new format of the ads, Chip was a friendly pooch (no longer wearing a mask) who offered Cookie Crisp to a group of kids. Despite starting as a sidekick, Chip soon began getting larger parts in the ads, until finally, in 1997, he took over as the main mascot for the cereal, and the Cookie Crook and Officer Crumb were dropped altogether. In each ad before he and his master were inevitably foiled by Officer Crumb. Chip would howl the cereal's name ("Coo- oooooooooookie Crisp!"). In the early 1990s, the Cookie Crook was given a sidekick named Chip the Dog. ![]() ![]() Officer Crumb, the Cookie Crisp Crook, and Chip the Cookie Hound Chip the Dog A more slapstick approach (similar to Looney Tunes) was used in these commercials. Eventually, the format of the ads changed to full animation, and the duo was portrayed as the size of normal humans. Despite his heroics, Officer Crumb was a secondary character the ever-failing Cookie Crook remained the cereal's main mascot. The Crook would have some new gadget or scheme to steal the cereal, but then the Officer would arrive and save the kid’s cereal in the nick of time. A typical ad would begin with the Cookie Crook attempting to steal the cereal from a live-action breakfast table often he and Officer Crumb were portrayed as no larger than mice, so their pictures on the cereal bowl were “life size". As such, for the majority of their tenure as mascots, Officer Crumb would emerge the victor, repeatedly preventing the Crook from stealing the cereal. At first, he was portrayed as a bit of a dupe who was always foiled by the Cookie Crook, but eventually it was decided that having a criminal constantly thwarting a police officer was sending the wrong message to kids. He spoke in an Irish accent and was often a diminutive character. He was dressed in a standard blue police uniform, and had a big nose, a thick brown mustache, and a unibrow hanging over his eyes. Officer Crumb (sometimes known simply as the Cookie Cop) was a police officer who was always trying to thwart the Cookie Crook's attempts to steal the Cookie Crisp. The introduction of the Cookie Crook was followed by another new character: Officer Crumb (1982–1997). He also wore a purple shirt, and a black mask that covered his face and nose. He had a comb mustache, and wore a red chef’s hat with cookies all over it. ![]() The Cookie Crook was an anti-hero mascot who often attempted to steal the Cookie Crisp. In the commercials, with one wave of his wand, Cookie Jarvis magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it.Įventually, Cookie Jarvis was phased out in favor of a new mascot, the Cookie Crook (1981–1997). During his administration as Cookie Crisp mascot, Cookie Jarvis actually presided over three versions of Cookie Crisp: Ralston’s Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp. Both the wand and the pointy hat were decorated with chocolate-covered chocolate chip cookies. The first Cookie Crisp mascot, Jarvis (1977–1985), was a wizard in the Merlin mold, with a wand, long robe, pointy hat, and big white beard. A box of Ralston’s Cookie Crisp breakfast cereal from 1984, featuring Cookie Jarvis.
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